The slogan has been used to appeal to the average LEGO builder. The wording used in the slogan makes is appear if the creators of the film are going to 'assemble' the film on the release date. This relates to the average LEGO builder as they are 'assembling' the LEGO sets. The verb assembling also makes the film stand out compared to other films, as their release date, coming 2018 seems bland.
The images in the posters feature the main and central characters in the center so that movie goers or people that have seen the movie can affiliate themselves with characters in the film and build an emotional bond with them. The figure of each character in the posters also are LEGO character models. This creates a sense of nostalgia for parents watching the film and knowledge that the film is child friendly and won't have serious gore in it. For the children the blocks and the way the characters have been shown in their LEGO models will create a correlation between the things they love to play with on a regular basis and the fun times they have had with individual character, many of them coming from iconic LEGO sets. The scene is also completely made out of LEGO bricks adding to the assembly aspect.
In the ensemble poster, the facial expressions show a lot of what personality each character has. The large majority of characters have a serious face on as if they are about to go to battle. There is one character who stands out though, Emmit. Emmit's face is him looking completely out of his mind scared. This is an effective use of both comedy and it allows the viewer to see aspects of themselves in Emmit. People usually themselves as the nobody, and they want to make a difference. Emmit is that sort of character which we can relate to. He is also placed in the center so we know he is the main character.
The image on the ensemble poster has an explosion in the background showing Lord Business with an angry expression. The explosion acts as the spectacle of the the poster. The animation of the film provides an element of escapism from the film.
The images in the posters feature the main and central characters in the center so that movie goers or people that have seen the movie can affiliate themselves with characters in the film and build an emotional bond with them. The figure of each character in the posters also are LEGO character models. This creates a sense of nostalgia for parents watching the film and knowledge that the film is child friendly and won't have serious gore in it. For the children the blocks and the way the characters have been shown in their LEGO models will create a correlation between the things they love to play with on a regular basis and the fun times they have had with individual character, many of them coming from iconic LEGO sets. The scene is also completely made out of LEGO bricks adding to the assembly aspect.
In the ensemble poster, the facial expressions show a lot of what personality each character has. The large majority of characters have a serious face on as if they are about to go to battle. There is one character who stands out though, Emmit. Emmit's face is him looking completely out of his mind scared. This is an effective use of both comedy and it allows the viewer to see aspects of themselves in Emmit. People usually themselves as the nobody, and they want to make a difference. Emmit is that sort of character which we can relate to. He is also placed in the center so we know he is the main character.
The image on the ensemble poster has an explosion in the background showing Lord Business with an angry expression. The explosion acts as the spectacle of the the poster. The animation of the film provides an element of escapism from the film.
Grade A for "Ignite Films', your production company work in Photoshop.
ReplyDeleteMark 7 out of 10. An excellent overview showing a sound grasp of the function of the promo posters, Tom, which would be improved in the exam with a few more points, such as below.
ReplyDelete1. In the ensemble poster, you need to comment on what else is visible in the poster that attracts audiences, such as the fact that chase and explosions promise the thrills of action adventure movies. Equally, as there are superheroes running away from an unknown enemy, this creates intrigue and subverts the genre.
2. The merging of film franchises within the context of the globalization of the media industry is clear from the depiction of the superheroes Batman, WonderWoman, the Green Lantern and Superman. This ensures that even larger audiences are reached. A range of ages will have grown up with these familiar characters.
3. You make relevant comments about the representation of Emmet as 'everyman. You could point out the opposition created by the antithesis in the vocabulary and should hammer home the point that, as such, he appeals to a family audience as we can relate to him. You should also explain that the tagline anchors this message: the nobody who saves everybody. 'Underdog overcoming odds' themes appeal to family audiences. You could draw attention to the 'reluctant hero' in Emmet who inspires us to believe that we could all be heroic when up against the forces of injustice, like Lord Business.
4. Wyldstyle: analyse this depiction in the light of post-feminist audiences.
5. You are required in the exam question to do analyses of the individual posters. For instance, draw attention to details such as way in which villainy (being evil and scary) is constructed in Lord Business through the teeth-like imagery, the use of extreme close-up, the monobrow frown. What could you say of the appeal of Vitruvius?