Friday 8 December 2017

Exam Question 8 Gratifications

The Blumler and Katz theory suggests that people use the media to satisfy their needs. They managed to narrow it down to four key main ideas:

  • Escapism from everyday life
  • Surveillance and information
  • Personal relationships
  • Personal identity
The LEGO movie does very well at the escapism aspect of the theory. The LEGO movie is an action/thriller genre movie, the LEGO explosions and very cleverly animated fight scenes create a tense atmosphere. The atmosphere helps to divert people from the worries of everyday life and focus on the scenes happening in front of them.

The personal relationships are dealt with very efficiently within the LEGO movie. The viewer can relate to Emmet well as he is the nobody and humans naturally tend to be pessimistic and criticize themselves a lot harsher than other people. The average viewer will relate to the small guy or the 'underdog' this makes the audience take a shine to Emmet, which makes him such a great main character. The same goes for Lord Business, he is portrayed as the antagonist. In the movie he releases the Kragle which is the super glue that Lord Business plans on gluing the entire city together and make sure no one can change the way that the city is. He wants people to follow the rules as if it was a bible.

Surveillance is not really covered as thoroughly in the LEGO movie. so there is not much to explain about on that front.


1 comment:

  1. I advise all pupils to copy /paste the exam question from the class blog together with the mark to ensure clarity and to help at revision time. Had you done so, you would have noticed that the question relates to the Lego video game not the movie.
    Q.8 Mark 4 out of 8
    1. If I applied your comments to the game, you would have made a good start here. Certainly, the escapism and entertainment value of the game is similar to the movie's. For the gameplay, you could mention the pleasures of rising through the levels, the humour, the chases, the sense of good outwitting evil.
    2. You explain well about identification with Emmet.Perhaps add about the first-person style and the excitement of challenging the adult world and celebrating the player's own values.
    3. There are many opportunities for social interaction when gaming.
    4. As you say, surveillance isn't relevant, so don't even mention it.

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