On the front page of the observer, they have boxes containing the story you will find if you decide to click on them. They have a punchy Title and on the smaller ones, a small description of what the story entails. There is a subcategory called featured, which are the trending/important stories on the Observer website. This is important as it can bring more people into their site to read their stories they have on offer. There is also an image on the front of the boxes that have a slight relation to the story too. The colour scheme of the Observer is classy and is considered as professional colours, which on a newspaper website shows the sophisticated nature of it.
The typeface used is important too. There are two different types of typefaces, Serif and Sans Serif. Sans means without, the Serif is the detail on the side of the letters. So Sans Serif means without Serif. Arial font (The one used now) is an example of a Sans Serif font. Serif fonts make the reading of big text extracts easier as the brain sees the font linking to the other words. This is why it is used so frequently on older broadsheet newspapers. In this case the Observer newspaper website uses Serif font as it is more sophisticated than a Sans Serif.
The uses of narrative change from each story, The main story on the front page is in first person as the person who wrote the story refers to themselves as I. The next story is in third person and refers to the guy in it (Jordan Peele) as his name, this is third person. There is also a story written in the second person, this is referring to the reader as you or your. It is an effective way of breaking the fourth wall and connecting to the reader, as it seems they are talking to someone rather than a page on a website.
The first story on the front page is a controversial and involves gender politics.This is engages the reader as it is a sensitive topic to talk about, this will overpower the moral side of the reader and their curiosity may get the better of them.
Mark 3 out of 5
ReplyDelete1. In paragraph 1, you have two points. The reference to the colours is part of an important point which you could perhaps expand: the burgundy and royal blue connote formality and seriousness.
2. Your remarks about the picture layout: good observations but draw attention to the regularity and neatness of the layout which creates formality, seriousness, impartiality (not bias).
3.A bold, sans-serif, white on blue mostly lower case font for the title connotes a modern and confident paper. The use of a serif typeface for the headings connotes formality and objectivity