Clash music magazine has a very unique house style. The main header for the magazine is in large, sans serif, bold, white font. Clash however, is a counterstereotype in the placement of the header logo. Music magaziness like MOJO have their logo partly shrouded by the main artist featuring on the magazine. CLASH however doesn't follow this stereotype, and instead they overlay their logo ontop of the artist. This could be because CLASH isn't a highly notorious magazine, so they need to make sure their logo is on display in order to grow a readership.
The CLASH music magazine is very clean and minimalist, which sets it apart from magazines like MOJO. There is little to no clutter on the front of their magazines, making it appear more sophisticated and more curated. The edition number is also a unique feature to CLASH as it is almost as if it is tumbling off of the face of the magazine. This could also help their readership easily identify the magazine from its competitors.
CLASH also represent their artists on their magazine in multiple different ways, this frequently changes. In the edition containing the 1975, the artist is presented in an almost angelic, holy way. As if he was an icon. This could lead the reader into believing that this artist is a god amongst men and could further implore them to buy that edition. In other editions its the polar opposite, as in the Living in Darkness edition, the artist is presented as looking down at the reader, this is again a counterstereotype as in music magazines, arists are usually making eye contact with the reader. This further emphasises CLASH magazines uniqueness in the music magazine world.
CLASH music magazine is also very broad with their colour palette, with music magazine covers sometimes being awash with colour, and in other times bearing very little at all. Some of the magazine front covers are in a monochromatic colour style, implying that the artist is very formal, whereas in others they use vibrant colours such as purples and yellows, and even in one change the colour of the CLASH logo, this could further suggest to the reader that the artist featured is one to break the social normalities.
Mark 10 out of 10 Excellent work
ReplyDeleteIntelligent comments about the masthead, the clean uncluttered style, the edition number and the representations in the central splash. Particularly good on the counter-stereotypes.