CLASH Music Magazine

PREP Write freely about the house style of Clash music magazine. Your focus is on 'media language', that is, how the musicians are represented, layout, font, colour and so on.

Clash music magazine has a very unique house style. The main header for the magazine is in large, sans serif, bold, white font. Clash however, is a counterstereotype in the placement of the header logo. Music magaziness like MOJO have their logo partly shrouded by the main artist featuring on the magazine. CLASH however doesn't follow this stereotype, and instead they overlay their logo ontop of the artist. This could be because CLASH isn't a highly notorious magazine, so they need to make sure their logo is on display in order to grow a readership.

The CLASH music magazine is very clean and minimalist, which sets it apart from magazines like MOJO. There is little to no clutter on the front of their magazines, making it appear more sophisticated and more curated. The edition number is also a unique feature to CLASH as it is almost as if it is tumbling off of the face of the magazine. This could also help their readership easily identify the magazine from its competitors. 

CLASH also represent their artists on their magazine in multiple different ways, this frequently changes. In the edition containing the 1975, the artist is presented in an almost angelic, holy way. As if he was an icon. This could lead the reader into believing that this artist is a god amongst men and could further implore them to buy that edition. In other editions its the polar opposite, as in the Living in Darkness edition, the artist is presented as looking down at the reader, this is again a counterstereotype as in music magazines, arists are usually making eye contact with the reader. This further emphasises CLASH magazines uniqueness in the music magazine world.

CLASH music magazine is also very broad with their colour palette, with music magazine covers sometimes being awash with colour, and in other times bearing very little at all. Some of the magazine front covers are in a monochromatic colour style, implying that the artist is very formal, whereas in others they use vibrant colours such as purples and yellows, and even in one change the colour of the CLASH logo, this could further suggest to the reader that the artist featured is one to break the social normalities. 

LEGO movie ad break representations

Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board. 

The LEGO Movie ad break shown on ITV is a clever way of incorprating a large scale advertisement into an ad break of a programme. The ads are the same in the LEGO movie ad break as they are if they weren't 'LEGOified'. The ads have been redone in the style of concurrent LEGO figurines and are representative of the character they are playing in the original ad. Four ads were reanimated in the LEGO style: Confused.com, BHF, BT and Premier Inn. These are all well known advertisements, and due to the fact that they are done in LEGO form, the audience would be able to connote the adverts have been done to advertise the LEGO movie.

The LEGO movie ad break has redone the specific ads 1:1 for example, in the Confused.com advert, the robot has been redone in the form of LEGO, using well known bricks that LEGO fanatics would recognises.

The end of the ad break there is an advert for the LEGO movie itself. This is probably used in order to reinforce the audiences preconceptions that the ad break is dedicated to the LEGO movie. This advert could've been used to grab the attentions of the younger audience, to whom the film is targeted at. The LEGO figures that have been used in the ad are from well known sets, so even to the casual LEGO builder, they will recognise the 2x2 red bricks and some of the characters from other movies and sets. This will entice the audience and encourage them to watch the film.