MOJO Another quick and easy revision prep, worth 5 marks. Base your analysis on MOJO's March 2019 issue. the exam question won't have the covermount (free CD) so don't refer to it.
The MOJO magazine utilizes the use of a monochromatic colour palette with accents of blue. These bland colours connote a serious tone and the blues could reflect the music artists modernity. This idea of the monochromatic colour palette is reinforced by the choice to make the main splash, Joni Mitchell, a black and white photo. The use of the phrase 'The angony and ecstasy' can also hint towards the idea of her potentially traumatic music life. There is also an atmosphere of seriousness and importance with the use of a sans serif font for the main splash title.
The main splash is also a bit unusual, as the world of rock is mostly male dominated, which is shown through the other stories inside the magazine on the sides of the cover. This is a counter stereotype to the MOJO magazine and can suggest that Joni is a pioneer for women in the patriarchal world of rock. This idea is reinforced by the orderly block capitals of the main splash 'JONI MITCHELL' as it connotes a masculine attire
Mark 2 and a half out of 5. The trouble here is that you have mixed up the 'media language' question with the 'representation' question. It means that you haven't focussed on Joni herself, her smile, her covermount where she is young, smoking. chilled out, casual.
ReplyDeleteI do like your comments on Joni as a pioneer, clear from how she is positioned, though.